As a business that relies on new and returning customers to thrive, do you know just how important of a role business listings plays? We usually focus on more “romantic” forms of advertising and marketing, forgetting that the best way to get your name out there is to be in the places that people are looking. Not make them go to you, but go to them. That’s what business listings do.

We’re following three friends, Morgan, Caleb and Anna, as they spend a Friday evening together — and we’ll see just how often business listings comes into play. Follow along, and feel free to share their story with others!

Now that we know just how important business listings are, why do more businesses not pay attention to this valuable tool? We have some more stats on that, along with the perfect solution to the problem!